Episode 1

full
Published on:

6th Oct 2020

S1E01 - Smart Passive Income’s Pat Flynn and Matt Gartland: Earning the Right to Monetize Your Audience

Pat and Matt share their stories on how Smart Passive Income came to be, partnering up as a team to scale the business, and insights on connecting with fans and listeners alike. From finding new listeners, to earning the ability to generate an income, this episode is packed with insights on how to get to scale, monetize and take your podcast to new heights. Enjoy!

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For this episode, our bonus AMA with Pat & Matt covers how to get off the hamster wheel of feeling like you’re beholden to your content business and more.

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Timestamps

  • 3:04 How Pat started Smart Passive Income
  • 6:24 Joining forces with Pat: Matt's journey in leadership
  • 9:17 Growing your listeners: Pat's approach to podcast growth
  • 10:28 "Podcasting is the new blogging"
  • 12:21 Where you should really focus to grow your show
  • 13:36 Connect with the right people and collaborations
  • 14:37 Look for pre-existing communities
  • 16:04 The business side of things: Monetizing SPI
  • 18:08 Patreon, memberships and choosing how to support you
  • 18:55 Niche down to find your community
  • 22:25 How to justify putting a price on something
  • 23:31 Earn the trust of your listenership
  • 24:37 "You've earned the ability to generate an income"
  • 26:57 Do ads in podcasting still work?
  • 29:39 The podcast is a two-way conversation
  • 30:47 Survey your listeners, connect with them
  • 31:26 Connect with listeners directly through membership
  • 35:00 Pat on how to turn your listeners into paying members
  • 35:50 The power of social media and following up directly wiith your fans
  • 37:27 Every Friday, Pat Flynn sends out 50 messages to fans
  • 39:47 Staying as a solopreneur vs. growing with a team
  • 41:24 What are the priorities in your business?
  • 42:42 "It starts and ends with vision"
  • 44:34 Action without vision is an nightmare
  • 46:16 Matt shares the Multi-Generational Plan of SPI
  • 48:45 Upgrading your mentors and Pat's reflections
  • 51:25 Work on your $1000/hr tasks
  • 53:24 What to let go when starting over
  • 54:32 The 3 lists of freedom
  • 56:31 The challenge of stopping something you love doing

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Supercasters
We interview podcasters about their growth strategies and how they build sustainable, independent businesses that thrive on a strong relationship with their listeners
Take your podcast to the next level. Build a show that lasts.

Supercasters dives deep into how you can grow your podcast sustainably and build a business out of it.

We interview podcasters and industry experts about how to build a thriving business through a strong relationship with listeners.

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Jason Sew Hoy