Episode 3

full
Published on:

20th Apr 2022

S3E03 - Is What You're Creating a Podcast... or Something Bigger? with Gina Bianchini

The value you create is not in how you deliver your content, says Mighty Networks CEO Gina Bianchini. Your value comes from giving people a reason to pay attention to something they care about, and a way to manifest their identity.

That’s why Gina recommends you stop thinking of what you do as podcasting and start thinking of it as bringing together people who want to find each other.

We cover:

  • What content businesses can learn from software companies to help them thrive
  • The difference between and audience and a community
  • The surprising best time to start building a community around your podcast
  • How podcasts with relatively small followings have been able to grow their revenue and profile through their community
  • How to justify a much higher subscription price than you’re probably charging right now
  • The 3 questions every successful community must be able to answer
  • How current communities can tap into the coming web3 wave

Get a full transcript of this interview at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

  • Extended interviews and subscriber-only content
  • Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
  • A private networking community for podcasters just like you

Subscribe here for FREE.


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About the Podcast

Supercasters
We interview podcasters about their growth strategies and how they build sustainable, independent businesses that thrive on a strong relationship with their listeners
Take your podcast to the next level. Build a show that lasts.

Supercasters dives deep into how you can grow your podcast sustainably and build a business out of it.

We interview podcasters and industry experts about how to build a thriving business through a strong relationship with listeners.

https://premium.supercast.com/" target="_blank">Become a Supercasters Premium subscriber to unlock even more great resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

https://premium.supercast.com/" target="_blank">Subscribe here for FREE.
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About your host

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Jason Sew Hoy