Episode 11

full
Published on:

23rd Feb 2021

S1E11 - Jack Rhysider of Darknet Diaries: Growing a High-Quality Podcast to $15,000 a Month in Memberships

In this episode we'll hear from Jack Rhysider, the creator behind Darknet Diaries, an award-winning podcast with over 15 million downloads last year. With loyal listeners paying up to $15,000 a month in paid memberships, this podcast focuses on true stories from the dark side of the Internet: on hackers, breaches, shadow government activity, hacktivism, cybercrime, and all the things that dwell on the hidden parts of the network.

Main Points:

  • Building a high quality podcast from the first episode
  • How Darknet Diaries grew to $15,000 a month in paid memberships
  • Getting podcast mentors through cold email
  • What podcasters get wrong when asking for money from their listeners

Enjoy!

Join us in the FREE Supercast premium feed and you get to hear Jack talk about:

  • 0:37 Would Jack ever join a network? Darknet Diaries' 2020 marketing plan
  • 2:42 Why promo swaps are effective at growing podcasts
  • 4:12 Winning awards and other marketing experiments
  • 4:58 Leverage and getting featured in Apple podcasts
  • 6:37 You don't need a large audience to start monetizing
  • 8:42 If you want to start monetizing your show...
  • 9:43 Price tiers, and why the $1 tier doesn't work well
  • 10:59 Paid podcast marketing did not work well, here's why

Sign up here: premium.supercast.com

Timestamps

  • 1:32 True crime meets cybercrime: What is Darknet Diaries?
  • 2:23 Mixing podcasting and 10+ years in IT Security
  • 4:06 From side project to going full-time
  • 5:58 High quality standards from the very beginning
  • 7:00 Growing Darknet Diaries from the start through blogging and Twitter
  • 8:46 Jack Rhysider's mentors for Darknet Diaries
  • 11:16 How Email led to Darknet Diaries' podcast growth
  • 13:05 Pulling a Darknet Diaries story together through alerts
  • 14:54 Describing the listener, and the Discovery Channel
  • 17:51 Monetizing a podcast through Patreon and ads
  • 20:20 Data-driven monetization and offering value to listeners
  • 23:11 Go to the listeners, don't bring them to you
  • 24:53 $15,000 a month in memberships and revenue transparency
  • 27:23 What podcasters get wrong when asking for money
  • 28:25 Sharing podcast stats and findings through lime.link
  • 30:20 Megaphone.fm podcasts showing up on blocklists
  • 34:00 The future of privacy in podcasting
  • 35:23 What Jack Rhysider would do if he started all over again
  • 36:17 The evolution of the Darknet Diaries team

Links

Show artwork for Supercasters

About the Podcast

Supercasters
We interview podcasters about their growth strategies and how they build sustainable, independent businesses that thrive on a strong relationship with their listeners
Take your podcast to the next level. Build a show that lasts.

Supercasters dives deep into how you can grow your podcast sustainably and build a business out of it.

We interview podcasters and industry experts about how to build a thriving business through a strong relationship with listeners.

https://premium.supercast.com/" target="_blank">Become a Supercasters Premium subscriber to unlock even more great resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

https://premium.supercast.com/" target="_blank">Subscribe here for FREE.
Subscribe to our FREE premium feed

About your host

Profile picture for Jason Sew Hoy

Jason Sew Hoy