Episode 1

full
Published on:

6th Apr 2022

S3E01 - The Magic in Podcasting’s Long Tail with Jeff Vidler

Your podcast isn’t in the Top 100 list? Don’t despair. Podcasting’s long tail is a great place to be. Jeff Vidler, president of podcast research company Signal Hill Insights, shares his data on the listening and spending habits of podcast audiences, and what the numbers mean for you.

We cover:

  • Why it's a mistake to apply mass media dynamics to podcasting
  • Where long tail podcasters have an advantage over the Top 100
  • The top reason listeners get into podcasts
  • The latests stats on people who support podcasts through donation or subscription
  • How smart programmatic ads could change podcasting's long tail
  • Where long-tail podcasters should focus their attention in the next 12 months

Get a full transcript of this interview at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

  • Extended interviews and subscriber-only content
  • Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
  • A private networking community for podcasters just like you

Subscribe here for FREE.


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About the Podcast

Supercasters
We interview podcasters about their growth strategies and how they build sustainable, independent businesses that thrive on a strong relationship with their listeners
Take your podcast to the next level. Build a show that lasts.

Supercasters dives deep into how you can grow your podcast sustainably and build a business out of it.

We interview podcasters and industry experts about how to build a thriving business through a strong relationship with listeners.

https://premium.supercast.com/" target="_blank">Become a Supercasters Premium subscriber to unlock even more great resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

https://premium.supercast.com/" target="_blank">Subscribe here for FREE.
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Jason Sew Hoy